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Though it’s not official yet, the Detroit Lions are giving themselves a much-needed (and rather spiffy) face-lift, and recent history shows that’s probably a smart move.  As you can see the font is more dynamic and contains a bit of a reference to lion’s mane, while the logo’s silhouette is largely unchanged, but the additional details are more fearsome, dynamic, and just cooler in general.  This comes after the Detroit Lions completed a historic, first-ever 0-16 season in the 2008 NFL season.  But fear not Lions fans, an logo/uniform update has proved good luck for recent sports teams.

2003 San Diego Padres finished 64-98 as the worst team in the MLB
2004 San Diego Padres finished 87-75 and competed for NL Wild Card (with a new logo, jersey, and ballpark)

  vs 2007 Tampa Bay Devil Rays finished 66-96 as the worst team in the MLB
2008 Tampa Bay Rays finished 97-76 and represented the American League in the World Series (with a new logo, jersey, and a name-change)   vs 2008 Detroit Lions finish 0-16 for the first time in NFL history… obviously worst in the league
2009 Detroit Lions….? vs

Amazon.com is probably one of the best-known companies to use the pure-play level of business commitment.  That is, one that exists only on the Internet.  Amazon has thousands of webpages and sells thousands upon thousands of products at discounted prices.

Woot.com sells one discounted product.

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Amazon.com’s latest edition e-reader, the Kindle 2, is making noise in the publishing world… literally.  Other than sporting a slimmer body, the newest version of the reader is very similar to its predecessor (even priced the same at $359).  There is one addition that has lawmakers and (more specifically) the Authors Guild concerned: the Kindle 2’s new text-to-speech ability.
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Shoes have become very personal items.  Very expensive, personal items.  So it makes sense to see the footwear industry steer towards mass customization of its products in an attempt to keep and gain new customers.  Everybody wears shoes right?

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Here are two videos about the process of designing Barack Obama’s campaign logo.  It’s really interesting to see what other logos they looked at before deciding on the final one.  Equally interesting is how they tweaked the design to fit specific groups of people.

Here are a few examples of some great takes on Barack Obama’s Campaign logo:

    [Courtesy baekdal.com]