Archive for the ‘Marketing’ Category
Woot!: Happy to sell you just one thing
Friday, March 20th, 2009
Amazon.com is probably one of the best-known companies to use the pure-play level of business commitment. That is, one that exists only on the Internet. Amazon has thousands of webpages and sells thousands upon thousands of products at discounted prices.
Woot.com sells one discounted product.
Amazon’s Kindle 2 Makes Noise
Friday, February 27th, 2009
Amazon.com’s latest edition e-reader, the Kindle 2, is making noise in the publishing world… literally. Other than sporting a slimmer body, the newest version of the reader is very similar to its predecessor (even priced the same at $359). There is one addition that has lawmakers and (more specifically) the Authors Guild concerned: the Kindle 2’s new text-to-speech ability.
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Case Study: Nike iD vs. Puma BBQ
Thursday, January 29th, 2009Shoes have become very personal items. Very expensive, personal items. So it makes sense to see the footwear industry steer towards mass customization of its products in an attempt to keep and gain new customers. Everybody wears shoes right?
