Archive for January, 2009

Case Study: Nike iD vs. Puma BBQ

Thursday, January 29th, 2009

Shoes have become very personal items.  Very expensive, personal items.  So it makes sense to see the footwear industry steer towards mass customization of its products in an attempt to keep and gain new customers.  Everybody wears shoes right?

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Barack Obama’s Logo Design

Friday, January 23rd, 2009

Here are two videos about the process of designing Barack Obama’s campaign logo.  It’s really interesting to see what other logos they looked at before deciding on the final one.  Equally interesting is how they tweaked the design to fit specific groups of people.

Here are a few examples of some great takes on Barack Obama’s Campaign logo:

Students for Obama logo  Environmentalists for Obama logo  Pirates for Obama shirt
[Courtesy baekdal.com]

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Posted in Picture, Random fun, video | No Comments »